International Markets Business Unit

The International Markets Business Unit comprises the activities conducted by:


Key data

Market position in 2021*
  Hungary Slovakia Bulgaria Ireland
Bank branches 198 123 168 12
Insurance network Various channels Various channels Various channels -
Customers (millions) 1.6 0.8 1.5 0.3
Loan portfolio (in billions of EUR) 7 10 4 11
Deposits (in billions of EUR) 10 8 6 5
Market shares
- Bank products 11% 11% 11% 9% (retail)
- Investment funds 12% 7% 10% -
- Life insurance 3% 3% 22% -

- Non-life insurance

7% 5% 12%


* Market shares and customer numbers: based on own estimates; when calculating the figure for customer numbers, account was taken of the overlap (roughly estimated) between the various companies in the group. Share for traditional bank products: average estimated market share for loans and deposits. Market share for life insurance: guaranteed-interest and unit-linked products (combined). 

Specific objectives

  • The updated group strategy presents a number of challenges for all countries in the business unit, viz.:
    • To develop new and unique ‘bank-insurance+’ propositions.
    • To continue digitally upgrading our distribution model.
    • To drive up the volume of straight-through and scalable processing.
    • To increase the capacity in relation to data and AI to enable us to proactively offer relevant and personalised solutions.
    • To selectively expand our activities with a view to securing a top-three position in banking and a top-four position in insurance.
    • To implement a socially responsible approach in all countries, with a particular focus on environmental awareness, financial literacy, entrepreneurship and health.
  • Country-specific:
    • To become the undisputed leader in the area of innovation in Hungary. We are aiming to raise profitability by targeting income through vigorous client acquisition in all banking segments and through more intensive cross-selling. We also aim to expand our insurance activities substantially, primarily through sales at bank branches and, for non-life insurance, via both online and traditional brokers.
    • To maintain our robust growth in strategic products in Slovakia (i.e. home loans, consumer finance, SME funding, leasing and insurance), partly through cross-selling to group clients and via digital channels. Other priorities include the sale of funds and increased fee income.
    • To focus – as regards the banking business in Bulgaria – on increasing our share of the lending market in all segments, while applying a robust risk framework (see the acquisition of Raiffeisenbank Bulgaria below). Our insurer, DZI, is likewise maintaining its goal of growing faster than the market in both life and non-life insurance, via the bank and other channels.
    • Ireland: Ireland was part of the International Markets Business Unit until year-end 2021, but was then transferred to the Group Centre in view of the pending sale transactions.

Last update:  24-02-2022