International Markets Business Unit
The International Markets Business Unit comprises the activities conducted by:
- ČSOB and ČSOB Poist’ovňa in Slovakia
- K&H Bank and K&H Insurance in Hungary
- UBB and DZI Insurance in Bulgaria
Key data
| Market position in 2025* | |||
| Hungary | Slovakia | Bulgaria | |
| Bank branches | 191 | 97 | 170 |
| Insurance network | Various channels | Various channels | Various channels |
| Customers (millions) | 1.7 | 0.8 | 2.2 |
| Loans and advances (in billions of EUR) | 8 | 13 | 13 |
| Deposits (in billions of EUR) | 11 | 9 | 16 |
| Market shares | |||
| - Bank products | 11% | 12% | 19% |
| - Investment funds | 11% | 8% | 15% |
| - Life insurance | 4% | 5% | 25% |
- Non-life insurance | 7% | 5% | 13% |
* Market shares and customer numbers: based on own estimates; when calculating the figure for customer numbers, account was taken of the overlap (roughly estimated) between the various companies in the group. Share for traditional bank products: average estimated market share for loans and deposits. Market share for life insurance: guaranteed-interest and unit-linked products (combined).
Key financial data
Specific objectives
- The group strategy presents a number of opportunities for all countries in the business unit, viz.:
- The further development of unique bank-insurance propositions.
- To continue digitally upgrading our distribution model.
- To drive up the volume of straight-through and scalable processing.
- To increase the capacity in relation to data and AI to enable us to proactively offer relevant and personalised solutions.
- To selectively continue expanding our client base and market position with a view to securing a top-three position in banking and insurance.
- To use data to proactively offer personalised solutions. Our digital assistant Kate, who was launched a couple of years ago, has advanced significantly and in 2026 we will continue to focus intensively on the introduction of Kate Coins and Sustainable Mobility Ecospheres.
- To implement a socially responsible approach in all countries, with a particular focus on environmental awareness, financial literacy, entrepreneurship and health. To be a pioneer for sustainability in all countries.
- Country-specific:
- In Bulgaria, we aim to solidify our position as the largest integrated financial services provider and continue the expansion of our core activities (banking, insurance, leasing, pension funds and asset management). We seek to provide the best digital services, including when it comes to services that go beyond pure bank-insurance.
- In Hungary we are focusing on vigorous client acquisition for the bank, to become the undisputed leader in the area of innovation, and to substantially expand our insurance activities, primarily through sales at bank branches for life insurance, and both online and via agents, brokers and bank branches for non-life insurance.
- In Slovakia, we are strengthening our local presence through the acquisition of 365.bank and Business Lease. At the same time, we aim to maintain our robust organic growth in strategic products (i.e. current accounts, mortgages, consumer finance, business loans, leasing and insurance), partly through cross-selling to group clients and via digital channels. Other priorities include the sale of funds and increased fee income.