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Our culture

Through our activities, we want to help our clients to both realise and protect their dreams and projects. It is our ambition to be the reference for bank-insurance in all our core markets.

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Our business culture is summed up in the acronym PEARL+, where the letters stand for:

  • Performance:  what we promise, we deliver
  • Empowerment: we foster the creativity and talent of each individual employee
  • Accountability: we take personal responsibility towards  our clients, our colleagues, our shareholders, our communities
  • Responsiveness: we act  readily and sympathetically on suggestions, influences, appeals and efforts of our colleagues, management and clients
  • Local embeddedness: we embrace  the diversity of our teams and clients in the different core markets, and act accordingly.
  • +: we add value by working together to innovate, initiate and inspire throughout and for the benefit of our entire group.

The foundations for this culture are our three core values: to be respectful, responsive and results-driven.

  • Respectful: we treat people as being equal, we are transparent, we appreciate people for what they do and who they are, we trust people
  • Responsive: we anticipate and act readily and sympathetically on suggestions, influences appeals or efforts
  • Results-driven: we deliver what we promise, we meet objectives and deliver on line with the required time, cost and quality