International Markets Business Unit

The International Markets Business Unit comprises the activities conducted by:

  • ČSOB and ČSOB Poist’ovňa in Slovakia
  • K&H Bank and K&H Insurance in Hungary
  • UBB and DZI Insurance in Bulgaria
  • KBC Bank Ireland


Key data

Market position in 2019*
  Hungary Slovakia Bulgaria Ireland
Bank branches 208 117 183 16
Insurance network Various channels Various channels Various channels -
Customers (millions) 1.6 0.6 1.3 0.3
Loan portfolio (in billions of EUR) 5 8 4 10
Deposits debt securities (in billions of EUR) 8 6 4 5
Market shares
- Bank products 10% 10% 9% 9% (retail)
- Investment funds 13% 7% 16% -
- Life insurance 3% 3% 23% -

- Non-life insurance

8% 4% 10%


* Market shares and customer numbers: based on own estimates; when calculating the figure for customer numbers, account was taken of the overlap (roughly estimated) between the various companies in the group. Share for traditional bank products: average estimated market share for loans and deposits. Market share for life insurance: guaranteed-interest and unit-linked products (combined). 

  • To aim to move from a branch-oriented distribution model to an omnichannel one in the Central European countries. We are fully committed to implementing a ‘Digital First’ strategy in Ireland (see below).
  • We want to target income growth in Hungary through vigorous client acquisition in all banking segments and through more intensive cross-selling, in order to raise our market share and our profitability. We aim to expand our insurance activities substantially, primarily through sales at bank branches and, for non-life insurance, via both online and traditional brokers. Simplifying products and processes is another key focus.
  • We want to maintain our robust growth in strategic products in Slovakia (i.e. home loans, consumer finance, SME funding, leasing and insurance), partly through cross-selling to ČSOB group clients. Simplifying products and processes is another key focus too.
  • We will focus – as regards the banking business in Bulgaria – on substantially increasing our share of the lending market in all segments, while applying a strict risk framework. The acquisition of United Bulgarian Bank in June 2017 should further support this growth. Our insurer, DZI, already commands a significant share of the market and our aim remains to grow faster than the market in both life and non-life insurance, via the bank and other channels. In this regard, KBC signed an agreement at the end of 2017, under which the group acquired the remaining 40% stake in UBB-MetLife Insurance Company AD, roughly doubling its share of the life insurance market in the process.
  • We will implement a ‘Digital First’ strategy and create an outstanding client experience in Ireland, which became a fully fledged core country in 2017. We aim to differentiate ourselves through the instant and proactive delivery of products and services and through a high level of accessibility (including mobile and contact centre). ‘Core country’ status also means that we aim to achieve a market share of at least 10% in the retail and micro-SME segments and to focus fully on bank-insurance in the same way as we do in our other core markets. We will offer insurance products through partnerships and co-operation agreements.
  • We want to implement a socially responsible approach in all countries, with a particular focus on environmental awareness, financial literacy, entrepreneurship and health.

Last update: 14-02-2020

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