Responsible behaviour is the basic layer of sustainability at KBC. In order to maintain and grow trust, it is of utmost importance that we behave responsibly in everything we do, at all layers of the organisation, each and every day. KBC therefore considers responsible behaviour as absolutely necessary to successfully implement an effective and credible sustainability strategy. This means that the mindset of all KBC-staff should go beyond regulation and compliance. As client centricity lies at the heart of our corporate reference strategy, we also specifically focus on responsible selling and providing responsible advice.
The basic principles are embedded into our PEARL+ values of Respect for our clients, colleagues, society and KBC itself, together with our Responsive and Result-driven spirit.
The foundation of responsible behaviour is integrity, which entails honesty, correctness, transparency and confidentiality, combined with a sound risk awareness.
Special attention is being paid towards training and awareness. Specific internal programmes are regularly being set up relating to a number of areas, including professional integrity, providing suitable advice to the client and dilemma training.