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Making a difference for society

In order to boost the positive impact we have on society, we have identified five focus domains in which we can create added value and respond to actual societal needs. We want to create this added value by developing innovative business solutions in each of those domains, with a specific focus on those aspects where a bank-insurer can really make a difference.

Financial literacy Environmental responsibility Entrepreneurship Longevity Health

Some of the core countries (Bulgaria, Slovakia, Hungary and Ireland) have identified ‘Health’ as a fourth pillar. These core countries will develop and launch products, services and projects that aim to improve health in general, healthcare and the quality of life.

Please find below some concrete examples:

  • ČSOB is collaborating with the Centre of Health Economics and Management at the Faculty of Social Sciences at the Charles University in Prague.
  • Providing financial and material assistance to sick children through the ‘K&H MediMagic Programme’ in Hungary.
  • Launching awareness campaigns in various countries in areas such as sports, health and well-being, road safety and child protection, and developing insurance products related to health and personal risks.
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