People are living longer, which is obviously a reason to celebrate. It also means, however, that we need to adjust our policy and our range of products and services. We are preparing ourselves for the new society, where at least one client in three is aged over 60 and our employees too will have to work for longer. Grey is the new colour.
Please find below some concrete examples:
- the launch of the Senior’s Guide to the World of Finance by ČSOB – an eBook that brings financial and digital services closer to senior
- offering guidance for seniors and people caring for the elderly on how to solve age-related problems and proving answers in areas such as legal, social, health, family and psychological matters (Sue Ryder Neztratit se ve stáří)
- the ‘Digiwijs’ project in Belgium where KBC employees voluntarily coach clients who have problems navigating the digital world. Support is offered mostly by phone.
- the ‘KBC Belmobiel’ pilot, where access to banking services for non-digital and less mobile private clients is offered at the client’s home.
- In the Czech Republic, ČSOB offers all clients aged 58 and above preferential account management. This includes an unlimited number of free payment orders entered at the Czech Post, and free delivery of cash
- ČSOB also operates a free help line for seniors. Clients aged 70 and above are connected to a team of specially trained operators