People are living longer, which is obviously a reason to celebrate. It also means, however, that we need to adjust our policy and our range of products and services. We are preparing ourselves for the new society, where at least one client in three is aged over 60 and our employees too will have to work for longer. Grey is the new colour.
Please find below some concrete examples:
- Providing free training to familiarise clients with digital trends (DigiTuesdays, DigiWise);
- launch by ČSOB in the Czech Republic of the online portal ‘Don’t get lost in old age’ in collaboration with the Sue Ryder Home advisory centre.