Some of the core countries (Bulgaria, Slovakia, Hungary and Ireland) have identified ‘Health’ as a fourth pillar. These core countries will develop and launch products, services and projects that aim to improve health in general, healthcare and the quality of life.
Please find below some concrete examples:
- launch of a microsite for senior citizens in the Czech Republic and a helpline for customers over 70
- signing the ‘Tobacco-Free Finance Pledge’
- providing financial and material assistance to sick children through the ‘K&H MediMagic’ programme in Hungary
- launch of a programme for disabled people in Slovakia - HandiCar Opel - in cooperation with the car manufacturer Opel